Article date: 20 August 2006
Criticism of half-price wines is mounting. This week, Joanna Simon, wine critic of the Sunday Times, has waded into the debate.
If a wine is on a supermarket promotion at £3.99, down from £7.99, does that mean you are getting an amazing bargain? It ought to, but in practice it almost always means that the wine isn’t worth anything like £7.99. If it were not being endlessly discounted — or never discounted — its price almost certainly would not be much more than four quid.