Article date: 21 September 2009
Majestic’s decision to drop its minimum order from twelve to six bottles has been widely commented on in the press. Tim Atkin (The Observer) says it remains to be seen if the revised model will work, “but for the casual wine drinker, especially those without cars, the initiative is a boon.”
Victoria Moore (The Guaridan) calls the move “nervy” although it’s great to be able to drop by and carry six bottles home.
More information can be found on Majestic’s blog: Majestic roll out new minimum purchase after successful trial.
For anyone interested, most Majestic stores are offering free Wine Uncorked sessions, which give a 2-hour introduction to wine tasting.
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